{"@context":"https://schema.org","@type":"NewsArticle","mainEntityOfPage":"/entretenimento/cultura/851229/apos-suposta-confusao-the-rocha-anuncia-show-no-hangar","headline":"Após suposta confusão, The Rocha anuncia show no Hangar","datePublished":"2024-03-10T20:01:32.877-03:00","dateModified":"2024-03-10T20:01:24.16-03:00","author":{"@type":"Person","name":"Mayra Monteiro","url":"/entretenimento/cultura/851229/apos-suposta-confusao-the-rocha-anuncia-show-no-hangar"},"image":"/img/Artigo-Destaque/850000/the-rocha_00851229_0_.jpg?xid=2826877","publisher":{"@type":"Organization","name":"DOL","url":"/","logo":"/themes/DOL/img/logoDOL.png","Point":{"@type":"Point","Type":"Customer ","telephone":"+55-91-98412-6477","email":"[email protected]"},"address":{"@type":"PostalAddress","streetAddress":"Rua Gaspar Viana, 773/7","addressLocality":"Belém","addressRegion":"PA","postalCode":"66053-090","addressCountry":"BR"}},"description":"Do vídeo viral ao espetáculo revelado: como o humorista paraense transformou um incidente em uma publicidade","articleBody":"\\u0026lt;p\\u0026gt;Recentemente, um v\\u0026#237;deo envolvendo o humorista e influenciador paraense, Jo\\u0026#227;o The Rocha, viralizou nas redes sociais. Nele, The Rocha aparentemente estava sendo flagrado em um momento constrangedor, supostamente embriagado, \\u0026lt;a href=\\u0026quot;/entretenimento/fama/851171/joao-the-rocha-e-expulso-apos-tomar-banho-no-lago-do-hangar?d=1\\u0026quot; target=\\u0026quot;_blank\\u0026quot;\\u0026gt;tomando banho no lago em frente ao Hangar Centro de Conven\\u0026#231;\\u0026#245;es, em Bel\\u0026#233;m.\\u0026lt;/a\\u0026gt;\\u0026lt;/p\\u0026gt;\\u0026lt;p\\u0026gt;As imagens rapidamente se espalharam. No entanto, surpreendentemente, tudo n\\u0026#227;o ou de uma estrat\\u0026#233;gia de marketing espertamente elaborada pelo pr\\u0026#243;prio The Rocha.\\u0026lt;/p\\u0026gt;\\u0026lt;p\\u0026gt;Neste domingo (10), o humorista divulgou um v\\u0026#237;deo em seu perfil, com registro do ocorrido e divulgando a data no novo show. Ou seja, tudo n\\u0026#227;o ou de uma campanha promocional para seu pr\\u0026#243;ximo show, que acontecer\\u0026#225; no mesmo local onde o v\\u0026#237;deo foi gravado.\\u0026lt;/p\\u0026gt;\\u0026lt;p\\u0026gt;\\u0026lt;blockquote class=\\u0026quot;twitter-tweet\\u0026quot;\\u0026gt;\\u0026lt;p lang=\\u0026quot;pt\\u0026quot; dir=\\u0026quot;ltr\\u0026quot;\\u0026gt;S\\u0026#243; se fala de outra coisa.. \\u0026lt;a href=\\u0026quot;https://t.co/Xfhf2St70H\\u0026quot;\\u0026gt;pic.twitter.com/Xfhf2St70H\\u0026lt;/a\\u0026gt;\\u0026lt;/p\\u0026gt;— joao de santo cristo (@joaotherocha) \\u0026lt;a href=\\u0026quot;https://twitter.com/joaotherocha/status/1766951751658193291?ref_src=twsrc%5Etfw\\u0026quot;\\u0026gt;March 10, 2024\\u0026lt;/a\\u0026gt;\\u0026lt;/blockquote\\u0026gt;\\u0026lt;p\\u0026gt;\\u0026lt;script async=\\u0026quot;\\u0026quot; src=\\u0026quot;https://platform.twitter.com/widgets.js\\u0026quot; charset=\\u0026quot;utf-8\\u0026quot;\\u0026gt;\\u0026lt;/script\\u0026gt;\\u0026lt;/p\\u0026gt;\\u0026lt;p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;/p\\u0026gt;\\u0026lt;p\\u0026gt;Essa reviravolta inesperada deixou muitos espectadores surpresos. Al\\u0026#233;m disso, o epis\\u0026#243;dio serve como exemplo de como o poder do marketing pode transformar uma situa\\u0026#231;\\u0026#227;o aparentemente negativa em uma oportunidade de gerar engajamento e publicidade para um evento ou produto\\u0026lt;/p\\u0026gt;\\u0026lt;p\\u0026gt;\\u0026lt;blockquote class=\\u0026quot;instagram-media\\u0026quot; data-instgrm-captioned=\\u0026quot;\\u0026quot; data-instgrm-permalink=\\u0026quot;https://www.instagram.com/reel/C4UHRNUu-EI/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0026quot; data-instgrm-version=\\u0026quot;14\\u0026quot; style=\\u0026quot; background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\\u0026quot;\\u0026gt;\\u0026lt;div style=\\u0026quot;padding:16px;\\u0026quot;\\u0026gt; \\u0026lt;a href=\\u0026quot;https://www.instagram.com/reel/C4UHRNUu-EI/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0026quot; 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flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\\u0026quot;\\u0026gt;\\u0026lt;/div\\u0026gt; \\u0026lt;div style=\\u0026quot; width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\\u0026quot;\\u0026gt;\\u0026lt;/div\\u0026gt;\\u0026lt;/div\\u0026gt;\\u0026lt;/div\\u0026gt; \\u0026lt;div style=\\u0026quot;display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\\u0026quot;\\u0026gt; \\u0026lt;div style=\\u0026quot; background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\\u0026quot;\\u0026gt;\\u0026lt;/div\\u0026gt; \\u0026lt;div style=\\u0026quot; background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\\u0026quot;\\u0026gt;\\u0026lt;/div\\u0026gt;\\u0026lt;/div\\u0026gt;\\u0026lt;/a\\u0026gt;\\u0026lt;p style=\\u0026quot; color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\\u0026quot;\\u0026gt;\\u0026lt;a href=\\u0026quot;https://www.instagram.com/reel/C4UHRNUu-EI/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0026quot; style=\\u0026quot; color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\\u0026quot; target=\\u0026quot;_blank\\u0026quot;\\u0026gt;Uma publica\\u0026#231;\\u0026#227;o compartilhada por Joao Pedro (@joaotherocha)\\u0026lt;/a\\u0026gt;\\u0026lt;/p\\u0026gt;\\u0026lt;/div\\u0026gt;\\u0026lt;/blockquote\\u0026gt;\\u0026lt;p\\u0026gt;\\u0026lt;script async=\\u0026quot;\\u0026quot; src=\\u0026quot;//www.instagram.com/embed.js\\u0026quot;\\u0026gt;\\u0026lt;/script\\u0026gt;\\u0026lt;/p\\u0026gt;\\u0026lt;p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;/p\\u0026gt;","keywords":"joao the rocha, estrategia de marketing, video viral, sshow the rocha hangar, the rocha hangar,"}
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Após suposta confusão, The Rocha anuncia show no Hangar

Do vídeo viral ao espetáculo revelado: como o humorista paraense transformou um incidente em uma publicidade

relogio domingo, 10/03/2024, 20:01

- Autor: Mayra Monteiro
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Imagem ilustrativa da notícia Após suposta confusão, The Rocha anuncia show no Hangar camera The Rocha vai se apresentar no Hangar | Reprodução

Recentemente, um vídeo envolvendo o humorista e influenciador paraense, João The Rocha, viralizou nas redes sociais. Nele, The Rocha aparentemente estava sendo flagrado em um momento constrangedor, supostamente embriagado, tomando banho no lago em frente ao Hangar Centro de Convenções, em Belém.

As imagens rapidamente se espalharam. No entanto, surpreendentemente, tudo não ou de uma estratégia de marketing espertamente elaborada pelo próprio The Rocha.

Neste domingo (10), o humorista divulgou um vídeo em seu perfil, com registro do ocorrido e divulgando a data no novo show. Ou seja, tudo não ou de uma campanha promocional para seu próximo show, que acontecerá no mesmo local onde o vídeo foi gravado.

Essa reviravolta inesperada deixou muitos espectadores surpresos. Além disso, o episódio serve como exemplo de como o poder do marketing pode transformar uma situação aparentemente negativa em uma oportunidade de gerar engajamento e publicidade para um evento ou produto

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